Privacy Policy

This Privacy Policy discloses the privacy practices of WhichChoose and the possible uses of the information we gather via and via other submissions by you to WhichChoose (together, the “Site and Services”).

By using the Site and Services, you consent to the terms of this Privacy Policy. Suppose you do not agree to the terms and conditions of this Privacy Policy, including having your personally identifiable information (“Personal Information” as defined below) used in any of the ways described in this Privacy Policy.

In that case, you may not be able to use certain parts or features of our Site and Services, and in some instances, this may necessitate the revocation of your membership. WhichChoose may update this Privacy Policy from time to time in our sole discretion. It is your responsibility to review the Privacy Policy for any changes each time you use the Site and Services, and you are bound by such modifications.

Your use of the Site and Services following us posting a new privacy policy on our Site signifies that you agree to and accept the Privacy Policy as modified. This Privacy Policy is part of our WhichChoose Membership Agreement, Service Professional Agreement, Terms of Use, and all other terms of using our Site and Services.

WhichChoose collects Information on our users in various ways, such as by your voluntary submissions, participation in services provided via the Site and Services, from third parties with your consent, and through cookie and other tracking technology. WhichChoose collects the following Information:

Personal Information

“Personal Information” refers to Information that tells us specifically who you are, such as your name, phone number, email, postal address, and possibly Information relating to certain support or customer service issues. In many cases, we need this Information to provide you with many of the services you may have requested.

Cellular Phone Numbers

By providing a cellular telephone number to us, you expressly consent and authorize a third party or us on our behalf to deliver auto-dialed or prerecorded telemarketing calls and/or text messages to the number you provide. You are not required to consent to these calls as a condition for purchasing any goods or services, but withholding your consent may prevent us from providing certain services to you. This consent encompasses all future auto-dialed or prerecorded telemarketing calls and text messages from a third party placing these calls on our behalf or us. You may revoke consent to receive text messages anytime by contacting WhichChoose, including by texting STOP.

Session Data/Visit Recording

By visiting the WhichChoose Site and Services, you agree that all your actions are taken while visiting the Site and Services may be recorded by WhichChoose and provided to third parties and partners. These actions may include but are not limited to filling out web forms and accepting terms and conditions, and providing consent to be contacted.

Third-Party Information

We may supplement Information you provide to us with Information from other sources, such as Information to validate or update your address, payment card, or other demographic and lifestyle Information. We use this Information to help us maintain the accuracy of the Information we collect, to enable us to fulfill our products and services and to target our communications so that we can inform you of products, services, and offers that may be of interest, and for internal business analysis or other business purposes consistent with our mission.

Submission of Reviews, Ratings, and Comments

We collect Information that you voluntarily provide as part of our Site and Services, including messages, posts, comments, responses, reviews, and ratings you submit through the Site and Services (“User Generated Content”).

WhichChoose may, in our sole discretion, share your User Generated Content with others, such as your business reviews. Suppose you do not want certain Information shared with others. In that case, you should not submit User Generated Content or should not submit User Generated Content that contains Information or Personal Information you do not want to share in this manner. Once You have submitted User Generated Content, we reserve the right to publish it in any medium to others.

Aggregate Information

We may collect general, non-personal, statistical Information about the use of the Site and Services, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they click on.

This Information represents a generic overview of our users, including their collective viewing habits. It allows us and other third parties to modify Information, promotions, offers, and/or discounts on products and services based on user traffic and behavior.

We collect this Information through technologies such as ‘cookies’ and web beacons, which are discussed in greater detail below. We collect this Information to help enhance the Site and Services to make for a better reader experience.


WhichChoose may automatically collect non-personally identifiable information and data through cookies. Cookies are small text files a website uses to recognize repeat users, facilitate the user’s ongoing access to the website and facilitate the use of the website. Cookies also allow a website to track usage behavior and compile site usage information to improve content and target advertising.

Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set your browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser.

However, please be aware that some features of our Site and Services may not function or be slower if you refuse cookies. You may also get cookies from our advertisers or third parties with links on the Site as described below. We do not directly control these cookies.

The use of advertising cookies sent by third-party ad servers is standard in the Internet industry. We may use the services of third parties to collect and use anonymous Information about your visits to and interactions with our website through the use of technologies such as cookies to personalize advertisements for goods and services.

Use of Information

The information WhichChoose collects is used in a variety of ways, including: for internal review; to improve the Site and Services; to optimize third-party offers of products and/or services; to verify the legitimacy of reviews and ratings; to notify you about updates to the Site and Services; to let you know about products, services, and promotions that you may be interested in; to get reviews and ratings; for our marketing purposes and the marketing of discounts offered through our Site and Services by service contractors or healthcare-related providers (collectively “Service Providers”); to fulfill and provide products and services, including personalized or enhanced services, requested by you; and internal business analysis or other business purposes consistent with our mission, and to carry out other purposes that are disclosed to you and to which you consent.

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