Shopify Vs Wix: Which One To Choose?

Shopify is ideal for larger companies seeking a powerful platform for long-term growth. It requires a bigger budget, but its sales tools and app store makes it worth every penny.

This post contains affiliate links. We earn an affiliate commission when you click our links to purchase products. It has no added cost to you.

Shopify vs Wix are two of the most popular e-commerce platforms today, providing everything you need to set up your online store and run it smoothly. Both platforms come with excellent perks and fantastic features. So, which one is better? Which one suits your business better? Let WhichChoose give you a clear-cut insight into how both work.

Shopify Vs Wix
Shopify Vs Wix

Shopify Vs Wix: Overview

Check Prices
Millions of merchants worldwide.
175 countries on Shopify.
5M jobs supported in 2021.
$444B+ global economic activity.
24/7 support.
Sales channels.
Point of sale.
Online store.
Amazon Payments.
Check Prices
AI-generated websites.
Smart drag-and-drop editor.
Customizable full-stack web development tools.
1000+ sophisticated design capabilities.
Custom domain, logo, and other brand tools.
Wix Editor.
Wix ADI.
Velo by Wix.
Manage your business online.
Promote your website.
Master Card.
American Express.
UnionPay credit cards.

1.1. Shopify

Shopify is a software as a service (SaaS) shopping cart that makes it simple to open an online store and sell anything from physical goods to digital downloads. If you already have a website, you can integrate Shopify into it to start selling. You can sell via social media, guest blog posts, emails, and in person with a Shopify buy button.

Shopify is an easy-to-use platform for e-commerce businesses. It also comes with a point-of-sale (POS) system that can be used in real-world stores to accept payments. It lets retailers establish a presence on multiple channels to promote their business better. You can set up an online store and handle sales, shipments, and inventory management with the help of this platform, provided that you pay a monthly fee.

1.2. Wix

Wix is a cloud-based website builder that lets you host and design your site online. You can make a website with it even if you don’t know how to code or have the money to hire a web developer, thanks to its intuitive drag-and-drop features and 500+ premade templates. Wix allows you to construct a website quickly and with complete flexibility.

Wix eCommerce is full of innovative new features, such as changes to the shopping and payment processes made with the customer in mind and advanced tools for managing your business’s finances.


Shopify Vs Wix: Ease of Use

Ease of Use
Shopify Vs Wix: Ease of Use
Shopify Vs Wix: Ease of Use

2.1. Shopify

The Shopify online store is hosted on a server. Because of this, it eliminates the need for a store owner to worry about many of the operational details. Shopify takes care of everything you need to start an online store, including registering a domain name, setting up web hosting, and installing an SSL (Secure Sockets Layer) certificate.

In addition, Shopify eliminates the need for you to install, administer, or update any software. There is also no need to fret over safety measures or backups.

2.2. Wix

On the front page of their Wix store, store owners can move any element (picture, title, logo, etc.) by clicking on it and dragging it to a new spot. Even those with no technical background can easily use it. Wix’s drag-and-drop editor simplifies the process of modifying your site’s aesthetic.

Wix also provides artificial intelligence tools, such as Wix ADI and Wix Editor, to assist you in setting up your online store.


Shopify Vs Wix: Loading Speed

Loading Speed

3.1. Shopify

Shopify’s page loads in 309 ms (milliseconds). This speed is lightning fast compared to the average 500 ms that Google suggests for all websites. Shopify provides a great overall experience due to its quick load times.

3.2. Wix

Wix’s page still loads in 309 ms, like Shopify. By adhering to Wix’s recommendations, your site’s loading speed should remain between 85% and 90% stable. Checking out Wix’s recommended procedures is another excellent way to enhance your site’s functionality.


Wix Vs Shopify: E-Commerce Features

E-Commerce Features

The table below will show you some highlights of E-Commerce features in Shopify vs Wix comparison:

E-Commerce Features Shopify Wix
Payment Methods
  • Shopify Payments still has plan-specific credit card rates. Shopify Basic costs $2.9 + $0.30 each transaction. Shopify costs $2.6 + 30 cents and Advanced Shopify $2.4 + 30 cents.
  • Shopify Basic, Shopify, and Advanced Shopify will charge 2.0%, 1.0%, and 0.5% per transaction if you use any other payment provider.
  • Shopify charges a transaction fee (2.5% to 0.5% depending on your subscription) for using other 100 payment processors like Stripe, 2Checkout, PayPal, Authorize, etc.
  • Safe online payments.
  • Refund, chargeback, and payout dashboards.
  • No third-party payment gateway is needed.
  • Accept credit/debit cards, iDeal, Affirm, Afterpay, and Sezzle.
  • 24/7 client service.
  • Easy setup.
Dropshipping Support Any Shopify plan includes dropshipping. Shopify’s Oberlo app lets users sell infinite products without third-party software like Dropified.
  • To use dropshipping apps, you must subscribe to Business Unlimited or Business VIP.
  • The Business Unlimited package only allows you to sell 250 products. Since you can sell unlimited things, Business VIP may be a good alternative.
POS Shopify has the best POS. Wix POS is available. Although some US merchants can use Wix POS, most Wix users must integrate POS instead of using Wix POS.
Shipping Options Free shipping and cooperation with alternative shipping suppliers are all handled by Shopify. Wix requires shipping applications for global shipping payments.

The comparison table above shows that Shopify slightly outweighs Wix for Dropshipping Support, POS, and Shipping Options.


Shopify Vs Wix: Marketing Features

Marketing Features

Regarding the marketing features of Shopify vs Wix, check out the table below:

Marketing Features Shopify Wix
Social media integration Awesome Good
Analytics Awesome Good
Email campaigns Good Awesome
SEO Good Awesome
Abandoned cart recovery Included on all plans Included on all plans
Blogging Not great Good

One more time, Shopify comes out on top. Despite its flaws as a blogging platform, Shopify excels in areas like social media management, data analysis, email marketing, and search engine optimization.

Shopify Vs Wix: Marketing Features
Shopify Vs Wix: Marketing Features

Wix Vs Shopify: Customer Support

Customer Support

If you are concerned about customer support for both, dive into the table follows:

Customer Support Shopify Wix
Support score /5 4.5 4.5
Phone support 24/7 Yes, but not 24/7
Live chat support Yes No
Community forum Yes Yes
Social media support Yes Yes
Email support Yes Yes
Help center Yes Yes
Verdict Shopify is a winner! Wix’s support is excellent, but Shopify has a team of experts who can help if you get into a snag.

Shopify Vs Wix: Pricing


7.1. Shopify

When compared to Wix, Shopify offers more flexible pricing.

  • Shopify Lite ($9/month): Integrate the Buy Button into your website and begin monetizing it. Wix users can connect to Shopify Lite to sell online cheaply.
  • Shopify Basic ($29/month): This platform offers basic eCommerce functions. It is excellent for merchants starting a business or building a basic store.
  • Shopify ($79/month): Everything you need to get started: professional sales reports, global sales support, and more.
  • Shopify Advanced ($299/month): This package includes all advanced features.
Shopify Free 14-day trial
24/7 support.
Point of sale.
Online store.
Sales channels.

7.2. Wix

Wix Business Online Store offers three options, ranging in price from $17 to $35. More details are here:

  • Business Basic ($17/month): Features tailored to new online merchants.
  • Business Unlimited ($25/month): This package has all the basic features plus extra storage, Pro eCommerce features, and Professional Logo.
  • Business VIP ($35/month): Store owners get priority service and limitless features.
Wix no current deals
AI-generated websites.
Customizable full-stack web development tools.
Custom domain, logo, and other brand tools.

Shopify vs Wix: Which one to choose? In fact, both have their own strong selling points and target different customers, making a head-to-head comparison between the two unfair. But if you have to make a choice, WhichChoose says that Shopify is the best option for businesses that want a strong platform that can grow with them. Although its powerful marketing tools and large app store might cost more upfront, they are well worth it.

Enable registration in settings - general