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Shopify vs Wix are two of the most popular e-commerce platforms today, providing everything you need to set up your online store and run it smoothly. Both platforms come with excellent perks and fantastic features. So, which one is better? Which one suits your business better? Let WhichChoose give you a clear-cut insight into how both work.
Shopify Vs Wix: Overview
175 countries on Shopify.
5M jobs supported in 2021.
$444B+ global economic activity.
Sales channels.
Point of sale.
Online store.
Amazon Payments.
2Checkout.
FirstData.
Stripe.
Authorize.Net.
Smart drag-and-drop editor.
Customizable full-stack web development tools.
1000+ sophisticated design capabilities.
Custom domain, logo, and other brand tools.
Wix ADI.
Velo by Wix.
Manage your business online.
Promote your website.
Master Card.
JCB.
Diners.
American Express.
Discover.
UnionPay credit cards.
1.1. Shopify
Shopify is a software as a service (SaaS) shopping cart that makes it simple to open an online store and sell anything from physical goods to digital downloads. If you already have a website, you can integrate Shopify into it to start selling. You can sell via social media, guest blog posts, emails, and in person with a Shopify buy button.
Shopify is an easy-to-use platform for e-commerce businesses. It also comes with a point-of-sale (POS) system that can be used in real-world stores to accept payments. It lets retailers establish a presence on multiple channels to promote their business better. You can set up an online store and handle sales, shipments, and inventory management with the help of this platform, provided that you pay a monthly fee.
1.2. Wix
Wix is a cloud-based website builder that lets you host and design your site online. You can make a website with it even if you don’t know how to code or have the money to hire a web developer, thanks to its intuitive drag-and-drop features and 500+ premade templates. Wix allows you to construct a website quickly and with complete flexibility.
Wix eCommerce is full of innovative new features, such as changes to the shopping and payment processes made with the customer in mind and advanced tools for managing your business’s finances.
Shopify Vs Wix: Ease of Use
2.1. Shopify
The Shopify online store is hosted on a server. Because of this, it eliminates the need for a store owner to worry about many of the operational details. Shopify takes care of everything you need to start an online store, including registering a domain name, setting up web hosting, and installing an SSL (Secure Sockets Layer) certificate.
In addition, Shopify eliminates the need for you to install, administer, or update any software. There is also no need to fret over safety measures or backups.
2.2. Wix
On the front page of their Wix store, store owners can move any element (picture, title, logo, etc.) by clicking on it and dragging it to a new spot. Even those with no technical background can easily use it. Wix’s drag-and-drop editor simplifies the process of modifying your site’s aesthetic.
Wix also provides artificial intelligence tools, such as Wix ADI and Wix Editor, to assist you in setting up your online store.
Shopify Vs Wix: Loading Speed
3.1. Shopify
Shopify’s page loads in 309 ms (milliseconds). This speed is lightning fast compared to the average 500 ms that Google suggests for all websites. Shopify provides a great overall experience due to its quick load times.
3.2. Wix
Wix’s page still loads in 309 ms, like Shopify. By adhering to Wix’s recommendations, your site’s loading speed should remain between 85% and 90% stable. Checking out Wix’s recommended procedures is another excellent way to enhance your site’s functionality.
Wix Vs Shopify: E-Commerce Features
The table below will show you some highlights of E-Commerce features in Shopify vs Wix comparison:
| E-Commerce Features | Shopify | Wix |
| Payment Methods |
|
|
| Dropshipping Support | Any Shopify plan includes dropshipping. Shopify’s Oberlo app lets users sell infinite products without third-party software like Dropified. |
|
| POS | Shopify has the best POS. | Wix POS is available. Although some US merchants can use Wix POS, most Wix users must integrate POS instead of using Wix POS. |
| Shipping Options | Free shipping and cooperation with alternative shipping suppliers are all handled by Shopify. | Wix requires shipping applications for global shipping payments. |
The comparison table above shows that Shopify slightly outweighs Wix for Dropshipping Support, POS, and Shipping Options.
Shopify Vs Wix: Marketing Features
Regarding the marketing features of Shopify vs Wix, check out the table below:
| Marketing Features | Shopify | Wix |
| Social media integration | Awesome | Good |
| Analytics | Awesome | Good |
| Email campaigns | Good | Awesome |
| SEO | Good | Awesome |
| Abandoned cart recovery | Included on all plans | Included on all plans |
| Blogging | Not great | Good |
One more time, Shopify comes out on top. Despite its flaws as a blogging platform, Shopify excels in areas like social media management, data analysis, email marketing, and search engine optimization.
Wix Vs Shopify: Customer Support
If you are concerned about customer support for both, dive into the table follows:
| Customer Support | Shopify | Wix |
| Support score /5 | 4.5 | 4.5 |
| Phone support | 24/7 | Yes, but not 24/7 |
| Live chat support | Yes | No |
| Community forum | Yes | Yes |
| Social media support | Yes | Yes |
| Email support | Yes | Yes |
| Help center | Yes | Yes |
| Verdict | Shopify is a winner! Wix’s support is excellent, but Shopify has a team of experts who can help if you get into a snag. | |
Shopify Vs Wix: Pricing
7.1. Shopify
When compared to Wix, Shopify offers more flexible pricing.
- Shopify Lite ($9/month): Integrate the Buy Button into your website and begin monetizing it. Wix users can connect to Shopify Lite to sell online cheaply.
- Shopify Basic ($29/month): This platform offers basic eCommerce functions. It is excellent for merchants starting a business or building a basic store.
- Shopify ($79/month): Everything you need to get started: professional sales reports, global sales support, and more.
- Shopify Advanced ($299/month): This package includes all advanced features.
7.2. Wix
Wix Business Online Store offers three options, ranging in price from $17 to $35. More details are here:
- Business Basic ($17/month): Features tailored to new online merchants.
- Business Unlimited ($25/month): This package has all the basic features plus extra storage, Pro eCommerce features, and Professional Logo.
- Business VIP ($35/month): Store owners get priority service and limitless features.
Customizable full-stack web development tools.
Custom domain, logo, and other brand tools.
Shopify vs Wix: Which one to choose? In fact, both have their own strong selling points and target different customers, making a head-to-head comparison between the two unfair. But if you have to make a choice, WhichChoose says that Shopify is the best option for businesses that want a strong platform that can grow with them. Although its powerful marketing tools and large app store might cost more upfront, they are well worth it.
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